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ASJ

  • We make sustainable practices accessible
    ​
    for all MSMEs.​

    Reduce your Costs. Improve Productivity. 

    We provide awareness, training, capacity building, and consulting.

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  • CREATE
    NEW CLIENTS AND MARKETS

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  • Future Proof your Business

    With Cleaner Energy, Responsible Water Uses, Reducing Waste, Adopting Circularity, and Complying with Regulations.
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  • Qualify for Green Finance

    Be attractive to bankers and investors and reduce costs.
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Make your business sustainable

Sustainability is abstract. Different for different people.

For small businesses, this is an extra cost and effort.

However, sustainability is inevitable!

Earlier you learn and implement, more competitive you are.

What we do?

We support MSMEs in adopting sustainability through awareness, training, capacity building, and consulting. To understand sustainability not as a compliance burden but as a business opportunity. We focus on energy, water, waste, and resilience to reduce costs, improve regulatory readiness, and access new markets. With simple tools, peer learning, and hands-on guidance — especially for micro, small, and women-led enterprises — to translate sustainability intent into measurable long-term business value. 

What do we offer?

Awareness building

Through webinars, videos, and discussions, helping enterprises understand risks, opportunities, and the business value of sustainable practices.

Training

Structured training programs on energy, water, waste, regulations, and compliance, equipping MSMEs and professionals with practical knowledge, skills, and tools for sustainability adoption.

Capacity building

Through toolkits, action plans, peer learning, and on-ground support, strengthening internal capabilities to implement, monitor, and sustain sustainability initiatives.

Consulting

Tailored handholding for regulatory compliance and ESG readiness; clean energy adoption; access to green finance and incentives; resource efficiency and circular economy practices; and market-driven sustainability to meet buyer requirements, reduce costs, manage risks, and enable long-term sustainable growth.

Whom we serve?

  • Micro, Small, and Medium Enterprises

  • Women-led enterprises

  • Students & young professionals

  • Practitioners and consultants

  • NGOs, institutions and policymakers